Conversations & interviews
In-depth conversations with the people shaping B2B marketing: professional journeys, leadership experience, strategic thinking and the lessons learned along the way.
Explore conversationsWhere B2B minds meet.
The people, ideas and conversations shaping the future of B2B marketing.
B2B Converge brings together the voices, experiences and perspectives of professionals across the B2B ecosystem. Through podcasts, interviews, editorial and industry conversations, we explore how businesses market, connect and grow.
B2B Marketing Strategy & LeadershipDemand Generation & Pipeline GrowthAccount-Based MarketingBrand, Content & Thought LeadershipMarketing Technology & Artificial IntelligenceData, Analytics & Marketing OperationsCustomer Experience & Buyer EngagementSales & Marketing AlignmentThe Future of B2B Marketing
The best ideas start with a conversation.
Behind every trend, transformation and business success are people with experiences worth sharing.
B2B marketing is evolving. Technology is transforming how we work, buyer expectations are changing and new approaches are challenging conventional thinking.
We speak with marketing leaders, practitioners, founders, consultants and industry specialists to understand their journeys, explore their thinking and bring forward ideas that can make a difference. Because sometimes the most valuable insight comes from simply listening to someone else's experience.
Conversations that inform. Perspectives that inspire.
Four ways to follow the ideas moving B2B marketing forward. Each one maps to an arm of our mark.
Podcasts & video discussions
Discussion-led episodes with experts and practitioners on the opportunities, challenges and developments influencing modern B2B marketing.
Watch and listenEditorial & perspectives
Original articles, expert opinion, industry commentary and practical insight on the subjects that matter to B2B professionals.
Read perspectivesThe B2B Brief
A curated newsletter bringing together interesting conversations, emerging trends, industry developments and ideas worth your attention.
Subscribe to the BriefExploring the ideas shaping modern B2B.
We look beyond buzzwords to understand what is changing, why it matters and how professionals are responding.
- B2B Marketing Strategy & Leadership
- Demand Generation & Pipeline Growth
- Account-Based Marketing
- Brand, Content & Thought Leadership
- Marketing Technology & Artificial Intelligence
- Data, Analytics & Marketing Operations
- Customer Experience & Buyer Engagement
- Sales & Marketing Alignment
- The Future of B2B Marketing
B2B Converge Conversations
Meet the people behind the ideas.
Every professional has a story. From senior marketing leaders to emerging practitioners, from founders to technology innovators, our series explore the thinking behind the people shaping the industry.
Long-form · 30–45 minutes
The Converge Interview
Long-form conversations with senior marketing leaders, founders, industry experts and influential professionals. Leadership, business transformation, marketing strategy, professional journeys and the future of B2B.
Short interview
Five Questions With…
Short, focused interviews with interesting people from across the B2B ecosystem. Five questions. Five perspectives. A fresh insight into the person and their thinking.
Interview or article
The Practitioner's View
Real-world experiences from people doing the work: campaigns, strategies, tools, processes, challenges and lessons other professionals can learn from.
Interview
The Leadership Conversation
The priorities and pressures facing today's B2B marketing leaders, from team development and budget accountability to organisational change and growth.
Interview
The CMO Perspective
How senior marketing leaders think about the role of marketing in the business, the board conversation and where they are placing their bets.
Podcast and video
The Next Frontier
Emerging technologies, artificial intelligence, data, automation and the developments that could reshape B2B marketing.
The Chief Convener
Bringing people and ideas together.
“My interest is in asking good questions, listening to different perspectives and bringing forward conversations that others can learn from.”
B2B Converge is convened by Chris Timotheou, who is passionate about connecting with people, exploring new ideas and understanding the forces shaping B2B marketing.
Through interviews, podcasts, editorial content and industry conversations, Chris creates opportunities for professionals to share their experiences, perspectives and insights. His approach is simple: ask interesting questions, listen to different viewpoints and bring forward conversations that deserve a wider audience.
Perspectives
Ideas worth exploring.
The B2B industry is full of opinions, predictions and trends. We want to go a little deeper: thoughtful commentary, practical lessons and fresh thinking.
Account-Based Marketing
The buying group got bigger. Is our marketing still talking to one person?
B2B decisions are made by groups with different worries, timelines and definitions of success. Most marketing is still written for a single imagined buyer. Here is what changes when you stop doing that.
AI, Data & Marketing Technology
AI will write more of our marketing. Judgement becomes the scarce skill.
When producing content gets cheap, deciding what deserves to exist gets valuable. A look at what changes for B2B teams as AI takes on more of the production work.
Demand Generation & Revenue Marketing
Pipeline is an outcome, not a strategy
Revenue accountability has made B2B marketing sharper. It has also tempted teams to optimise for the number rather than for the buyers who produce it. A case for putting demand back before capture.
The B2B Brief · newsletter
A little more perspective. A little less noise.
Selected interviews, articles, industry insights and interesting developments from across B2B marketing, curated into one considered read.
Have a story to tell? An idea to share? A perspective worth hearing?
You could be a marketing leader with a point of view, a practitioner with practical experience, a founder building something interesting or an expert exploring what comes next. Let's bring more interesting voices into the conversation.
Become a guest
Join Chris for a relaxed, discussion-led podcast, interview or video conversation.
Become a guestContribute an article
Share original thinking, practical lessons or an informed opinion with a wider B2B audience.
Contribute an articleSuggest a guest
Know someone whose experience deserves a wider audience? Introduce us.
Suggest a guestThe conversation starts here.
Explore new perspectives. Meet interesting people. Discover ideas shaping the future of B2B marketing.